Donald serves as owner and chief executive officer of AgriVision Farm Management, LLC – a company that oversees management for 27 of their family-owned and operated agricultural businesses.

Donald De Jong also serves as co-owner and CEO for Natural Prairie Dairy — one ­of the largest, family-operated organic dairy farms in the U.S. based in Hartley, Texas. Natural Prairie Dairy’s mission is to deliver best-in-class organic milk from their family to yours.

Donald has recently launched the De Jong Foundation, an organization whose mission is to empower dairy farmers worldwide, with his wife Cheri. Donald attended California Polytechnic State University in San Luis Obispo, California, and majored in agribusiness management. In addition to his duties at AgriVision and Natural Prairie Dairy, Donald is currently the chairman of Select Milk Producers, Inc., as well as the chairman of the Texas Department of Agriculture Organic Advisory Board. Additionally, he serves as a director on the Greater Southwest Milk Marketing Agency and fairlife boards. He also serves as a trustee and the Capital Campaign Co-Chair for the Alpha Gamma Rho Fraternity Foundation.

Donald lives in Dalhart, Texas with his wife and business partner, Cheri De Jong.

Cheri De Jong serves as co-owner and chief financial officer for AgriVision Farm Management — a company that oversees management for 27 family-owned and operated agricultural businesses. Cheri is also the chief financial officer and co-owner for Natural Prairie Dairy, one of the largest, family-operated organic dairy farms in the U.S. based in Hartley, Texas. Natural Prairie Dairy’s mission is to deliver best-in-class organic milk from their family to yours. Cheri and her husband Donald have also recently launched the De Jong Foundation, an organization whose mission is to empower people in agriculture worldwide.

Cheri is also the chairman of the board of directors for the National Panhellenic Conference that serves as the premier advocacy and support organization for the advancement of the sorority experience consisting of 26 inter/national women’s sororities. She has also served her own sorority, Sigma Kappa, in many leadership roles over the years including as national president.

She also serves on the board of directors for the Farm Foundation —an organization consisting of leaders in agriculture across the country. Cheri stays active in the local community as a board member and current treasurer/investment chairman for the Amarillo Area Foundation, Dalhart Economic Development Board, Dalhart Education Foundation, and the Hartley County Appraisal District. She is also active as a eucharistic minister and on the finance council for St. Anthony’s Catholic Church.

Cheri majored in agribusiness management at California Polytechnic State University in San Luis Obispo, California, and has an MBA from Tarleton State University in Stephenville, Texas. She lives in Dalhart, Texas with her husband and business partner Donald De Jong.

Ashley DeJong Boettcher serves as the Director of Talent Management for AgriVision Farm Management, LLC. After working in the retail and financial services industries, Ashley joined our team in 2020 to implement our talent management technology systems and enhance the management model that provides our clients with a competitive advantage and predictable outcomes. By leading team member growth and development and working to standardize procedures, she is able to increase efficiencies for our customers. Ashley also serves on several national committees for Delta Zeta Sorority and is a member and certified professional of the Society for Human Resources Management. She is also a member of the Panhandle Human Resources Association.

Ashley earned a bachelor’s degree in Agricultural Leadership and Development with a minor in Human Resources Development from Texas A&M University, College Station, and a master’s degree in Agricultural Education and Communication, specializing in Leadership Development from the University of Florida, Gainesville. She and her husband currently live in Bushland, Texas with their daughter, Charlotte, and Cavalier King Charles Spaniel, Finley.